Interview I:
Q: How often do you use a fly swatter?
A: On average, three times per week.
Q: Would you want the fly swatter to have the option to be
more fun?
A: No, the current design is useful in it’s effectiveness.
Q: What is the most important change you think the fly
swatter needs?
A: The handle is uncomfortable and doesn’t fit well in a
hand. Also, due to vision difficulties, the end of the fly swatter should be
wider.
Q: If there were additional options for the fly swatter,
would you buy them?
A: No, probably not.
Q: Would you like to have the option of trapping the fly
rather than swatting?
A: No, that would go against the main function of the
swatter.
Q: Is there anything you like about the current design of
the fly swatter?
A: The length of the current design is effective.
Q: How much would you pay for an improved design of the fly
swatter?
A: $2.50
Interview II:
Q: How often do you use a fly swatter?
A: As often as needed.
Q: Would you want the fly swatter to have the option to be
more fun?
A: No, not particularly.
Q: What is the most important change you think the fly
swatter needs?
A: The end of the fly swatter should be bigger or wider.
Q: If there were additional options for the fly swatter,
would you buy them?
A: Yes, if there was a counter that could keep track of how
many flies are swatted.
Q: Would you like to have the option of trapping the fly
rather than swatting?
A: Definitely not.
Q: Is there anything you like about the current design of
the fly swatter?
A: The current design is functional.
Q: How much would you pay for an improved design of the fly
swatter?
A: $5.00
Interview III:
Q: How often do you use a fly swatter?
A: On an infrequent basis
Q: Would you want the fly swatter to have the option to be
more fun?
A: No, not especially
Q: What is the most important change you think the fly
swatter needs?
A: The handle is uncomfortable and ineffective. The end
could have a different design as well.
Q: If there were additional options for the fly swatter,
would you buy them?
A: No.
Q: Would you like to have the option of trapping the fly
rather than swatting?
A: Absolutely not.
Q: Is there anything you like about the current design of
the fly swatter?
A: The flexibility of the current design is an effective
aspect.
Q: How much would you pay for an improved design of the fly
swatter?
A: $2.50